Acquirz Wins ‘Best New Business Campaign’ for Highland Fayre

You may have heard last year that Acquirz entered and was shortlisted for the B2B Agency of the Year award at the UK Agency Awards 2024. This was a tremendous honour for us; however, the real thrill came when we attended the ceremony and won the prestigious "Best New Business Campaign" award for the campaign we crafted for Highland Fayre, a leading UK corporate hamper company.

Winning this award and being recognised as the best in the industry is a significant achievement for us, it’s an accolade that reflects our team’s creativity, strategic thinking, and dedication to delivering top-tier results. This recognition not only celebrates our hard work but also highlights the innovation and strategic execution that define who we are at Acquirz.

Highland Fayre: Our Winning Campaign In November 2023, Highland Fayre reached out to us to help them generate sales leads ahead of the Christmas period, after an unexpected error affected their ability to advertise via their usual route to market.

With only four weeks to make this happen we knew we had to work fast, think outside the box, and bring our best to the table.

To meet the tight deadline, we assessed our usual process and fined tuned it to save us weeks of time and allowed us to get the campaign off the ground.

We then designed a bespoke, highly targeted email marketing strategy that was focused on driving urgency and engagement, helping the sales team generate leads quickly and efficiently.

The Results Speak for Themselves

Even with a four-week window, our campaign achieved incredible results, far exceeding the lead generation and sales targets that Highland Fayre set.

By combining a strong strategy with seamless execution and tapping into our proprietary tech, such as the Acquirz Business Universe, we were able to deliver 92% above our lead generation target to achieve a 3,966% ROI for our client. Not only that, but the success of this campaign also helped Highland Fayre avoid wasting their seasonal stock and gave both them and us a strong finish to the year.

The judges had this to say: “Acquirz demonstrated intelligence and diligence, triumphing over tight timelines and operational hurdles to deliver exceptional results. This campaign sets a new standard for maximising returns through strategic planning and creative executions, earning well-deserved recognition for its outstanding achievements.”

A Team Effort, Fuelled by Innovation

At Acquirz we pride ourselves on pushing the boundaries of what’s possible in the B2B marketing space, winning the ‘Best New Business Campaign’ award for our work with Highland Fayre highlights exactly that. It’s incredibly gratifying to see the teams’ efforts recognised at such a high level.

This recognition wouldn’t have been possible without the incredible tools and technology we’ve built in-house, such as our Acquirz Business Universe—a business database that blends telephone and electronic research which allowed us to ensure Highland Fayre’s campaign reached the right people, with the right message, at the right time. We also made use of our Acquirz Web Parser to

keep key contact and functionality information up to date in real-time, allowing us to operate as efficiently and accurately as possible.

What’s Next for Us?

Winning the Best New Business Campaign award for our work with Highland Fayre is a milestone we’re incredibly proud of. It reinforces our commitment to innovation, client success, and the creative solutions we offer to help businesses grow. We’re looking forward to continuing to raise the bar, tackle new challenges, and deliver even more award-winning campaigns in the future.

Here’s to more big wins and even bigger ideas!

To find out how we can help your business launch a top-notch email marketing campaign – get in touch with our team here: https://acquirz.co.uk/contact